Are you using Amazon Advertising yet?
Unless you have been under a rock for the past few years you are probably aware that Amazon is the largest online retailer in the world. Close to 45% of shoppers in the U.S. start online searches for products via the Amazon website whether they end up purchasing from Amazon or not. That begs the question, are you using Amazon Advertising yet? As one of the top web development companies in the industry we wanted to share our insights into using the Amazon Advertising Platform and why we think it is a viable solution for those businesses looking to get a solid marketing boost.
What is Amazon Advertising?
The urgent copy is a common technique which should be used on Amazon. Highlighting sales, listing time remaining on promotions, and the like are all promising ideas to increase urgency. Additionally, the copy should be very specific and provide all the information a customer needs to make a decision. Of course, the copy should always be compelling and fun.
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