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Are you using Amazon Advertising yet?

Unless you have been under a rock for the past few years you are probably aware that Amazon is the largest online retailer in the world. Close to 45% of shoppers in the U.S. start online searches for products via the Amazon website whether they end up purchasing from Amazon or not. That begs the question, are you using Amazon Advertising yet? As one of the top web development companies in the industry we wanted to share our insights into using the Amazon Advertising Platform and why we think it is a viable solution for those businesses looking to get a solid marketing boost.

What is Amazon Advertising?

The urgent copy is a common technique which should be used on Amazon. Highlighting sales, listing time remaining on promotions, and the like are all promising ideas to increase urgency. Additionally, the copy should be very specific and provide all the information a customer needs to make a decision. Of course, the copy should always be compelling and fun.

  • Bid on Competitor Keywords – Amazon can be a warzone at times and it pays to have a take no prisoners approach. You should consider keywords your competitors will use which can include their brand name. You want to gain exposure with your brand and one of the best ways is to have an ad appear on an already popular destination. For example, if you are selling running shoes then you might bid on ‘Nike running shoes’.
  • Try all Ad Formats – It is worth experimenting with the different ad formats to see what produces the best ROI for your products. With the follow this link.

     

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