Are you using Sustainable Marketing yet?
Are you using sustainable marketing yet? If your brand or business has a green focus, then it might be a promising idea to showcase that as part of your next marketing campaign. As a top digital marketing company, today we wanted to discuss our thoughts on the usefulness of sustainable marketing as part of a well-rounded marketing campaign.
What is Sustainable Marketing?
Sustainable marketing is marketing focused on any combination of environmentally or socially responsible products, practices, or brand values. For example, locally sourced products versus imports from China or brand goals for environmental efforts. This type of marketing focuses on showcasing the sustainable aspect as a reason to buy products or services from a company even if the cost is higher compared to those available from a non-sustainable producer.
Sustainable marketing is also commonly called Green marketing with the connection of green and the environment.
Some of the more well-known brands that focus on green or sustainable marketing in relation to their brand goals are Starbucks, Timberland, Patagonia, and Ikea. Lounge Lizard blog articles.
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