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How do you Build an Email List?

Email has always been a fantastic marketing method with an impressive ROI. It is useful for increasing revenue and customer retention while being fairly easy to manage. But for new businesses or those that have never used it, how do you Build an Email List? As an experienced digital marketing company, we wanted to share a straightforward process any business can utilize.

The Power of Email

The true power of email marketing is the consistently high return on investment (ROI). For years, email marketing has been at the top or near the top of the list for ROI. Often in both B2B and B2C marketing, email will net an ROI of $40 or more for every $1 spent. While some people claim higher amounts, this figure has been reported more consistently across industries.

Additionally, there is the basic fact that the majority of people have an email address. That alone makes it one of the most effective methods for communication as it is much more direct compared to other marketing options such as keyword ads, banner ads, SEO, or various display methods and social media channels. This can be essential when it comes to customer retention and care.

How do you Build an Email List?

The best way to build is a list is with a coordinated effort: