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How to run a Text Message Marketing Campaign

If you haven’t yet heard about text message marketing, don’t feel bad because it is a more recent addition to the marketing scene. You should, however, take the time to learn about it as the open rates are off the charts. As a top digital marketing company, we have seen first hand the benefit of adding this tool to your marketing arsenal and today wanted to share our insights on how to run a Text Message Marketing campaign.

Text message marketing, also known as SMS marketing for “short message service”, is a new method of contact that is still in its infancy. As such there will be the normal growing pains associated with a new technique. With that being said, we have developed a basic framework for getting started along with a few important best practices to follow for maximum marketing reach.

What are the benefits of this marketing type?

The biggest benefit of this marketing type is the open rate. According to a Lounge Lizard blog articles.

 

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