Keys for Crafting Quality Long-Form Content
One of the best performing content types, especially over time, is what is called long-form content. However, as the name denotes, it is a bit longer than the average content piece which can scare away some people. Rather than giving in to any sort of word-count intimidation, today we wanted to share our keys for crafting quality long-form content. As a top web development company, we understand the value behind good content and feel that it is a waste to avoid using a particular type simply due to a lack of familiarity in regards to the process.
What is Long-Form content?
The definition can vary, but generally speaking, long-form content is defined as articles which are 1,200 words for longer. While some might apply the same label for slightly shorter or longer content, it is something that certainly makes more sense the longer it is.
Traditionally longer-form content was the primary standard for mediums such as newspapers and magazines. Meatier articles, with multiple reference points and in-depth coverage, were the acceptable norm. As the internet has evolved and attention spans have shrunk, the common idea was to shorten content as well to make it as digestible as possible in a short time. That is why you see so many articles in the 500-900 word range and 200-300 word range.
Realistically the idea of long-form should focus more on the quality and depth of the content rather than just categorizing it based on length.
Why is long-form content important to a website?
There are many reasons why a site can benefit from long-form content:
- Authority – Long-form content is a fantastic way to help showcase authority on a topic. Longer, deeper articles on a topic that falls in your niche allow ample opportunity to discuss and share information, anecdotes, etc. that can’t be found quickly in shorter, shallower articles. Not everyone will have the experience or expertise to provide this level of depth in content.
- Time on Page – It should make sense that longer articles require more time on page to review. The time on page metric is important as the longer someone is on your site, the higher the chance they will convert.
- SEO – Long-form content tends to Lounge Lizard blog articles.
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