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Reviews Can Boost Conversions But Only If They Are Real

Product and service reviews can be a very powerful tool for boosting sales and increasing trust, but can they every hurt your business? Top web development companies have understood the power of reviews for years and current surveys from numerous companies have shown a positive correlation between reviews and both increased trust and sales. From that combination of experience and data we have gleaned that reviews can boost conversions, but only if they are real.

Let’s discuss why!

How do reviews boost conversions?

Multiple surveys have been conducted with consumers to determine what aspect makes them trust an online business. Typically customer reviews rate as one of the top if not the top aspect with anywhere from 25% to 40% of consumers selecting it depending on the survey.

According to a Lounge Lizard blog articles.

 

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