Should I integrate my Social Media Marketing and Blog Marketing?
One of the least talked about aspects of good digital marketing is cohesiveness. There should be an overall plan that takes advantage of all of the opportunities to promote and market. As a top digital marketing firm, one area of cohesiveness we regularly see overlooked is the integration of social media marketing and blog marketing.
When people ask us, why should I integrate my social media marketing and blog marketing, the simple answer is potential. These two platforms, when properly aligned, will allow you to maximize the potential of both.
Why Two is Better than One
Most businesses utilize social media for promotion on at least one channel. Many businesses also have a blog to help showcase knowledge, improve SEO, and provide value. Putting them together is like peanut butter and jelly; good apart but something special when combined. Joining these channels, you can increase traffic and engagement, help create a community, and gain important feedback which can lead to better content development.
Increase Traffic –
One of the basic ideas of using both platforms is in cross-promotion and increasing traffic to both sites. But it should not be done in a basic manner of just reposting blogs to social media or adding social media buttons to blog posts. Instead, look for ways to stand out and engage in unique ways. Remember, thousands of other companies are bloating users’ feeds with blog re-posts. How will you stand out? Use different graphics or videos with unique summaries of the article or create custom memes and gifs to spice up the content on social media. On blogs, don’t just use social media buttons but also write copy to entice people to visit those platforms now. For example: Did you sign up for our $100 Amazon Gift Card giveaway yet? Check out our Facebook Page for details!
Improve SEO –
Blogs use keywords. Social media uses hashtags. Why not make those work together for maximum effect? It takes a bit more effort as you are researching both keywords and hashtags to find the right combination of popularity and search volume. But it is worth it as then your social media will provide better SEO for your website. Many times, people use generic hashtags and by doing so they are missing the opportunity to use Lounge Lizard blog articles.
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