Should you be using Growth Hacking Techniques?
Hacks and hacking are such interesting terms. The word hack is primarily defined as “to cut with rough or heavy blows.” When talking about computers the idea of hacking used to be fairly simple; to gain unauthorized access. However with the spawn of ideas like website design, meeting health goals, or finding ways to save money.
Today we are talking about hacking as a way to increase our productivity levels in marketing and answering the question of if you should be using Growth Hacking Techniques. Spoiler alert, the answer is going to be yes.
Why do I need hacks?
Nobody needs hacks. More than likely you are already working diligently at your marketing and are using numerous proven techniques to obtain results that are satisfactory in one way or another. Your business is already doing a lot of the common things that produce results.
However just because we don’t need something doesn’t mean we don’t want something. In the business world what most of us end up wanting is more. More leads, more conversions, and ultimately more money.
The point of using hacks of any kind is to make small improvements in your overall process for better results. In this case, we are looking at proven growth hacking techniques that can improve your marketing results without adding a lot of time or expense to your current process.
That sure sounds like a win-win scenario.
Growth Hacking Techniques
- Use Emotional Headlines – It has been demonstrated that headlines that have an emotional charge to them get shared more than content which doesn’t. Now that doesn’t mean you just exclusively write headlines that just use words from your this article for ideas on how to speed up your website and stop leaking conversions because your turtle can’t get into 2nd gear!
- Use Social Proof – Social proof such as testimonials, case studies, rating systems or even the use of logos form businesses you interact with add a valuable layer to your businesses effectiveness in selling itself and its products. Many people constantly use the actions and feedback of others to guide them in making decisions. Therefore it makes sense to take advantage of that. Here is a good article on how to turn Social Proof into Sales.
The Bottom Line
The bottom line is that most every company is spending time and energy on marketing efforts to gain customers and conversions. Rather than looking to re-invent the wheel or add new tactics, you should be using growth hacking techniques to make some of the things you are already doing more effective and efficient thereby moving closer to optimal performance. Increased growth with minimal effort? Sign me up!
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