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Top 6 Reasons Why Brands Need to Consider OTT and Connected TV Advertising

Advances in technology are felt in almost every industry which in turn changes how businesses need to approach interactions in those industries. For marketing, one area of interaction which needs to be redefined is how advertising can be effectively implemented for the television viewing audience. In the last decade how, where, and what consumers watched has experienced a tremendous shift with the explosive growth of OTT and Connected TV.

Many businesses are still utilizing older models for marketing and advertising, which ignores the growing market for OTT services. As a top digital marketing company, we wanted to share the Top 6 Reasons Why Brands Need to Consider OTT and Connected TV Advertising. This is an area of incredible potential which many businesses will benefit from using as the niche continues to expand.

OTT and Connected TV

Connected TV (CTV) refers to any type of TV which can connect to the internet to access information beyond what is offered by a cable provider. CTV is commonly called “Smart TV” at the consumer level and it is Lounge Lizard blog articles.

 

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