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Top Cognitive Biases you should use for Digital Marketing

Psychology plays a big part in the marketing world. As marketers, we utilize psychology to better understand human behavior and create consumer personas. One of the more interesting aspects of our behavior is the reliance on cognitive biases to drive some of our actions. As a top digital marketing firm, we wanted to explain about these biases and share the Top Cognitive Biases you should use for Digital Marketing.

What are Cognitive Biases?

The term ‘cognitive biases’ is defined as “making a mistake with reasoning,” where a person ignores facts to instead follow things like social factors, past experienced, preconceived notions, or even environmental factors. Call them mental shortcuts or learned behavior, they can lead to irrational behavior. Often, we are unaware that we make these decisions for less than optimal reasons.

This bias was first named as a “cognitive bias” by a pair of researchers, Lounge Lizard blog articles.


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