Is your business website adaptive? Or is it responsive? Between the two, which is the more effective design style for your business needs? This is a common question we are asked and as a top web design firm, we wanted to discuss the topic a bit. It is important to understand the difference between responsive and adaptive web design to ensure that your site will perform optimally and have the highest engagement and conversion rates possible to maximize online success. Both styles of design are useful for connecting with users on different sized screens which can lead to some confusion. While they do share similarities, there are also very clear differences.
What is Responsive Web Design?
Responsive web design (RWD) is a term created by designer Adaptive Web Design?
Adaptive web design (AWD) was conceptualized around the same time as RWD by web designer Lounge Lizard blog articles.
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