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What is the purpose of Content Planning?

What is the purpose of Content Planning? Is it really necessary for my website? Those are both great questions and as a top web design firm, we wanted to share our thoughts on the topic. While many people might view this as simply an organizational tool, there is actually much more that goes into it.

It’s all about familiarity

Familiarity is an important concept when it comes to conversions. There is a common psychology effect that takes place on the subconscious level where people develop a preference for things which they see more often. This is called the Lounge Lizard blog articles.


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