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Why Customer Support is Important on Social Media

People are tired of being ignored by businesses and when it comes to social media platforms, they are ready to let everyone know about it. As a full-service digital agency, we regularly inform clients why customer support is important on social media and wanted to share those thoughts to help ensure that businesses are maximizing the use of social platforms rather than causing irreparable harm to their brand’s image.

Many businesses struggle with the idea of being social on social media. What does “being social” even mean? Where are the boundaries and what does “being social” look like?

The Social aspect of Social Media

A primary idea of social media is that it is an electronic communication method used for social networking. Online communities are created where people can share information, ideas, and the like. Most people know the origin story of Facebook and other social media pioneers such as Lounge Lizard blog articles.


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