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Winning Content Strategy for 2019: Thought Leadership

As part of our series to help businesses with digital marketing, today we are presenting Winning Content Strategy for 2019: Thought Leadership. As a top digital agency with two decades in the business, there has been one constant in marketing online; Content is King. It was true when Bill Gates said it back in the 90’s and is still true today as top content drives interest and engagement.

One of the most powerful methods for creating top content is by leveraging thought leadership as part of an overall content strategy.

What is Thought Leadership?

The idea of thought leadership starts with a thought leader, which is defined as a person who commands authority in a specific field based on knowledge and expertise. A perfect example would be the late brand which people want to learn from. This, in turn, allows for the creation of a winning content strategy for 2019 using thought leadership.

 

Be sure to check back every week for great new Lounge Lizard blog articles.

 

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