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Dylan’s Candy Bar Partners with Lounge Lizard for a Website Redesign

With a mission to awaken the creative spirit and inner child in everyone, redesign Dylan’s Candy Bar’s homepage, master header, and product category/detail pages. These elements make up more than 75% of all the content of the site and needed to be highly flexible for a variety of content and products. The goals were to strengthen and clarify the brand, provide clear and easy to use navigation throughout their site, and drive focus to where it needs to be: the candy itself. The design was also crafted to be integrated with Shopify, which is used in-house by DCB to manage their website content and inventory. This provided them with a low-cost solution for the backend while maintaining a professional look on the front end. Since the redesign has been implemented, Dylan’s Candy Bar has seen more user retention on their site as well as an increase in online sales.  Sweet!

About Lounge Lizard Worldwide

Lounge Lizard Worldwide is an award-winning, high-end design boutique specializing in website and mobile app development, UW/UI, branding, and marketing. Since 1998, Lounge Lizard has provided a level of expertise and experience that produces results and makes the competition envious.

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