The Crash of Corporate Website Design
There is a growing trend within corporate America and the way a company markets their business. Keeping pace with changes in America’s culture and the “new decision makers,” Generation Z and millennials are requiring the public to take a different approach to marketing. This has been dubbed ‘the crash of corporate design’ by industry insiders as businesses scramble to avoid an outdated digital appearance.
Design and marketing has become more edgy, in part to stand out, but also in response to a changing world. This has become apparent in corporate America over the last decade as “Casual Friday” attire has become “work attire”.
What was once considered typical has now aged to become outdated and stuffy. According to anBlue Foundry Bank. Boiling Springs had deep roots dating back to the 1930’s, yet they also understood this isn’t 1930. The world has changed, and those requiring banking services have changed. Blue Foundry Bank is leading the banking industry in response to this movement. They have adopted this new approach not only through marketing efforts but within the culture of their business and how they provide services. They are becoming THE bank for Gen Z and millennials.
Lounge Lizard Worldwide has been pushing the creative envelope for years. Winners of Webby and W3 awards, these marketers have demonstrated how effective working outside the norms can be. They are now leading the charge within the digital space, providing unique approaches to web design, web development, and digital marketing that will interest and engage the now dominant younger demographic.
The crash of corporate design has arrived.