A New Kind of Bank. A New Kind of Website.
About Blue Foundry
Boiling Springs Savings Bank, just renamed themselves to Blue Foundry Bank. They haven’t changed ownership. The bank is just making something amazingly different in banking for the state of New Jersey.
The new name doesn’t exactly sound like a bank because they aren’t like other banks. Management listened to what the staff and customers thought and came up with something new. Something even better.
Our Approach to Blue Foundry Bank
Boiling Springs Savings Bank hired Lounge Lizard to create an un-bank looking Website to coincide with a dramatic name change to Blue Foundry. Lounge Lizard redeveloped and redesigned the site from the ground up based on a solid re-branding strategy. The Blue Foundry Website was developed for desktop, tablet, and mobile browsers and consists of cutting-edge UI/UX design around bold graphics and an innovative user experience unlike any other bank Website.