We crafted the powerful slogan and brand communication strategy “Humanizing Brands” which encapsulates the RUI difference.
RUI is a professional white label customer service outsourcing firm. The RUI team helps well-known brands succeed with true representation of their company culture, mission, and values. RUI’s customized, transparent customer service easily integrates with its customers day-to-day operations.
Our Approach to RUI
RUI turned to Lounge Lizard for a new brand communication strategy that sets them apart from National competition. The complete brand makeover included brand storytelling, new corporate Web design strategy, video storytelling, and a make-over of their corporate responsive Website. The new Website drives home powerful messages around the concept of “Humanizing Brands” within an approachable user interface.