Lounge Lizard completely transformed the Spectrum Retirement Communities image from Logo, Slogan, to Website consisting of 50 individual retirement community Websites.
Spectrum Retirement Communities is a leading developer, owner and operator of Retirement, Assisted Living and Memory Care communities across the U.S.
Spectrum offers apartment living in highly desirable communities with state-of-the-art amenities, top-notch activities and programs, and best-in-class hospitality to support the lifestyle of their customers.
Our Approach to Spectrum
Based on data gathered from several brand strategy workshop sessions, Lounge Lizard recommended a complete overhaul of the Spectrum Retirement Communities brand logo, slogan and redesign of their 50 community Websites. After careful study of the retirement community industry and competitive landscape Lounge Lizard created a unique and powerful Website that truly resonates with the elderly and their families that care for them.